Customer Retention

George demonstrates how proper customer journey design dramatically improved retention rates and LTV, with specific examples of moving from $75 to $744 customer lifetime value through relationship-building rather than acquisition

The episode covers critical customer retention challenges after TV exposure, including handling faulty products, managing customer service expectations, and learning to win back customers through improved communication and processes.

The core theme throughout the episode is fixing the 'leaky bucket' problem of customer retention. Thomas provides comprehensive strategies for keeping customers engaged and reducing churn through post-purchase experiences, education, and community building.

This episode emphasizes customer experience as the foundation for retention, with Tony noting that acquiring new customers costs 5-25x more than retaining existing ones. The discussion covers building repeat purchase patterns and sustainable growth through improved customer journeys.

The episode focuses heavily on the counterintuitive principle that making cancellation easy actually improves retention and customer lifetime value. Paul discusses the 'cancellation paradox' and how reducing friction increases loyalty.

Master the art of keeping customers engaged long-term through strategic retention frameworks, lifecycle marketing, and value creation. Understand why abundance mindset beats scarcity tactics and how to make customer relationships more valuable over time.

Learn how to build customer advocacy programs that create uncertainty-resistant revenue streams. Discover strategies for transforming satisfied customers into active promoters who generate referrals regardless of external market conditions.

Explore retention strategies that go beyond simple transactions to build genuine customer advocacy. Phil shares insights about lifestyle loyalty, behaviour-based rewards, and how brands can integrate into customers' daily lives through technology they already use and love.

Learn how to maximise value from existing customers through strategic alliances and customer success roadmaps. Discover why retaining and expanding relationships with current customers is more profitable than constant new customer acquisition, and how to systematically identify additional revenue opportunities within your customer base.

Matt focuses heavily on retention strategies through VIP treatment and relationship building rather than just acquiring new customers. The episode covers how giving your best customers exclusive early access, special offers not available on the website, and personalised communication increases loyalty and lifetime value. He demonstrates how treating different customer segments appropriately strengthens long-term relationships and turns customers into brand advocates.

A significant portion focuses on rewarding loyal customers with best deals rather than chasing new ones, plus strategies like gift cards that bring customers back. These retention-focused tactics help build long-term relationships beyond single transactions.

The episode explores how turning customers into brand ambassadors creates deeper engagement and loyalty. Luke explains how making customers feel part of an inner circle through Slack channels, Discord communities, and regular founder updates transforms one-time buyers into long-term advocates.

George discusses the fundamental shift from transactional to relational business models, explaining how trust-building and authentic connections create customer loyalty that Amazon's commodity approach cannot replicate. The episode covers building movements and ethical cults around shared belief systems.

Discusses involuntary churn caused by payment failures and how solving payment issues can dramatically improve customer retention without changing offers or marketing

The episode addresses customer retention challenges, with Tanner explaining how to use surveys and cancellation portals to understand why customers don't return, plus strategies for win-back campaigns and retention improvement.

Content about retention strategies, reducing churn, and keeping customers engaged long-term. Discover how AI-powered customer experiences create emotional connections that transform one-time buyers into loyal customers through personalised service and proactive engagement across digital touchpoints.

Discover why negative emotions are three times more powerful than positive ones in customer experience. Laura explains how to build authentic relationships through feedback loops, stakeholder engagement, and consistent delivery on your brand promise to drive long-term loyalty.

Master the fundamentals of retention analysis that form the foundation of the Growth Model Framework. Learn how to calculate realistic revenue projections from existing customers and identify opportunities to improve repeat purchase rates.

Louise Doyle built Needi.co.uk from a struggling DTC gifting site into a £2 million corporate gifting business by refusing to treat gifts like commodities. By understanding the psychology behind why people give gifts and focusing on connection over transactions, she has scaled a concierge service that supports local businesses while projecting £5 million in revenue. Her unconventional journey proves that in competitive e-commerce markets, building trust and relationships is more effective than competing solely on price and efficiency.

Less than 30% of customers buy a product or service a second time, and subscription brands lose 50% of their customers within 90 days. Ken Rapp from BluStream reveals how brands can stop this leak through strategic post-purchase engagement across three stages: unboxing, usage, and care. By delivering personalised, timely support through messaging platforms, brands are achieving 30% increases in repeat sales and 30% reductions in churn—transforming the critical "doorstep to delight" phase that most competitors are still ignoring.

The episode addresses customer lifetime value optimization and email marketing as a retention tool, with Jay recommending that email should generate 25% of total store revenue. He emphasizes understanding LTV vs AOV for scaling decisions and improving repeat purchase rates.

Understand how Nick built loyal customers who followed him from Etsy to his independent website, achieving two-thirds of sales through direct channels. Users will learn about audience development strategies, maintaining customer relationships across platforms, creating engagement that builds loyalty, and using gratitude-focused approaches to sustain long-term business growth and customer satisfaction.

Ben Leonard challenges the toxic side hustle culture in eCommerce by distinguishing between "just selling stuff" online and building genuine brands. Drawing from his experience scaling Beast Gear to £6 million annual revenue and achieving organic endorsements from Liverpool FC and MMA fighters, Ben reveals why brand building has become essential for competitive advantage. His Value Pyramid framework demonstrates how brand foundation drives sustainable growth, reduces risk, and creates the customer loyalty that makes businesses genuinely valuable to potential buyers.

Campbell Paton reveals how mobile app commerce delivers 15x higher conversion rates than email marketing through push notifications that reach customers like family messages. StoreLab's platform transforms casual browsers into loyal customers, with brands seeing revenue increases from 52% to complete business transformations. Discover why abandoned cart recovery rates hit 60% through apps, how mobile banners capture first-time customers, and practical implementation strategies that work across industries from fashion to diving equipment.

Sarah Williams transformed a simple brick-and-mortar gift shop into a multi-million-pound subscription business by mastering one principle most entrepreneurs overlook: serve before you sell. Starting with 44 subscribers, she built genuine relationships through consistent Facebook Live sessions and personalised experiences, proving that sustainable growth comes from authentic connection rather than aggressive sales tactics. Her practical framework for audience building, relationship-first marketing, and expansion revenue strategies offers a blueprint for entrepreneurs seeking lasting business success without venture capital or complex growth hacks.

The cookieless future is forcing eCommerce brands to rethink their approach to customer data and personalisation. Zohar Hod reveals how his personal experience with invasive medical marketing sparked the creation of One Creation, a platform that replaces creepy tracking with transparent preference exchanges. Learn the Three C's framework for ethical data collection and discover why early adopters of privacy-first marketing are building unassailable competitive advantages whilst competitors struggle with declining cookie effectiveness and rising acquisition costs.

Mario Lanzarotti reveals why eCommerce entrepreneurs burn out and shares his Zenpreneur framework for scaling businesses without sacrificing wellbeing. From recognising burnout symptoms to implementing service-first approaches and building essential support systems, discover how prioritising wellbeing actually enhances business performance rather than competing with it.

Most eCommerce brands are missing massive revenue opportunities in email and SMS marketing. Nikita Vakhrushev reveals why SMS capture rates jump from 2-3% to 7-8% with simple psychological techniques, how average order value determines SMS effectiveness, and why MMS messages generate double the revenue despite lower click rates. Discover the compliance frameworks, educational email strategies, and retention tactics that consistently generate 30-40% of total revenue for successful brands.

Fashion brands face 50% return rates threatening both profits and environmental sustainability. Dana von der Heide from Parcel Perform reveals how smart returns management transforms this challenge into competitive advantage. Discover the hidden costs of poor returns experiences, sustainable strategies that actually work, and implementation frameworks that don't require massive technical resources. Learn why proactive returns management builds customer loyalty whilst protecting both business margins and planetary health.

Most e-commerce founders have lost touch with their customers, relying on data dashboards instead of direct conversations. Peter Murphy Lewis reveals how strategic questioning transforms businesses—from £49 to £299 pricing increases to 15-month customer retention improvements. His framework focuses on discovery paths, decision factors, improvement opportunities, and pricing validation through systematic customer interviews that reveal what quantitative data cannot capture

Discover how Focus Funnels' Taylor Frame uses hero product identification and focused acquisition funnels to scale eCommerce brands to six figures. Learn the systematic approach that's generated over £300 million in ad spend, from identifying your hero product through sales data analysis to building long-scroll landing pages that answer customer questions before they're asked. This data-driven strategy helps brands stop overcomplicating their marketing and focus on what actually converts cold traffic into profitable customers.

Discover what separates multimillion-dollar eCommerce brands from those stuck in hustle mode. Nirav Sheth reveals why successful brands focus on 1-2 channels instead of diversifying early, how they build strategic teams beyond pure hustle, and the retention insights that transform acquisition. Learn the systematic approach behind brands like Athletic Greens and Rothy's that achieved explosive growth through strategic focus rather than scattered efforts.

Discover why Google's Chief Strategist Neil Hoyne believes marketing might be harder than rocket science and how small eCommerce businesses can compete with Amazon through relationship building rather than operational efficiency. Learn the framework behind bodybuilding.com's success, why the thank you page represents your biggest missed opportunity, and how to implement the "one percent daily improvement" philosophy that transforms customer relationships without overwhelming your resources.

Most eCommerce brands use email marketing to shift slow-moving inventory, but Daniel Budai reveals this approach destroys deliverability and conversion rates. Instead, successful email campaigns should feature best-selling products that customers already want to buy. Combined with SMS integration and strategic customer account management, this approach transforms email from a clearance channel into a powerful conversion tool that builds lasting customer relationships.

Google's Chief Measurement Strategist Neil Hoyne reveals five marketing personas that sabotage eCommerce success, from the "bar persona" that rushes customers into immediate commitments to the perfectionist paralysed by imperfect attribution. His shocking revelation about one customer's 260-interaction journey to buy shoes demonstrates why traditional attribution is impossible, challenging marketers to focus on relationship building and ecosystem performance rather than perfect measurement. This framework helps eCommerce businesses identify their destructive marketing patterns and transform them into sustainable, customer-centric approaches.

Most eCommerce businesses set vague growth targets like "grow by 20%" without understanding what that means in customer acquisition terms. Sadaf Beynon shares insights from Oliver Spark's transformative workshop that reverse-engineers growth targets into specific customer numbers, focusing on three critical metrics: new customer acquisition, average order value, and customer order frequency. This customer-centric approach transforms abstract revenue goals into actionable marketing strategies with clear budgets and measurable outcomes.

Discover how Disney's legendary customer experience principles can transform your eCommerce business through four actionable strategies. Learn about "line attainment" for managing customer waiting periods, systematic touchpoint mapping for friction reduction, crystal-clear USP development, and treating every customer as a micro-influencer. Matt Edmundson and Sadaf Beynon share practical lessons from Vance Morris's Disney workshop that their team implemented with lasting results.

Email marketing can contribute 30-40% of eCommerce revenue when done properly, yet most businesses generate only 1-2% from what Laura Hanlon calls "sloppy flows." Discover the four critical email sequences that separate high-performing businesses from the rest, plus Facebook lead generation strategies that cost as little as 20p per lead. Learn why email marketing offers clear attribution advantages in today's complex digital landscape and how to build lists that actually convert into loyal customers.

Most eCommerce brands operate with just 5 brand assets when they need 30-50 to be truly memorable. Stæven Frey reveals the Brand Science™ framework that explains why customers forget most brands immediately after purchase. Discover how memory formation actually works, why distinctiveness beats being different, and the systematic approach for building brand assets that make customers think of you first when they're ready to buy.

Same-day delivery isn't just for Amazon-sized budgets. Steve Orenstein reveals how any eCommerce business can offer profitable same-day delivery with just 20 orders per day within a 5-kilometre radius. Using existing driver networks, smart batching strategies, and affordable technology, businesses can transform delivery from a cost centre into a competitive advantage that drives customer loyalty and repeat purchases.

Most subscription programmes fail because they're designed for business convenience rather than customer needs. Ben Fisher reveals why the number one reason customers cancel isn't product dissatisfaction but receiving "too much product." His on-demand framework creates a middle ground between one-time purchases and traditional subscriptions, giving customers control whilst maintaining predictable revenue. Discover how design-first thinking and proactive communication can transform subscription experiences and serve the 80% of customers who don't want traditional subscriptions.

Most e-commerce brands treat customers as numbers in analytics dashboards, missing the fundamental truth that behind every website visit is an individual human being. Monica Sharma-Patnekar's 4D Framework transforms customer understanding through genuine conversations rather than cold data, revealing the desires and stories that drive purchasing decisions. By implementing systematic customer interviews and treating insights as strategic business intelligence rather than customer service tasks, brands build sustainable loyalty that compounds over time whilst rediscovering the joy in business building.

Chris George reveals why modern consumers prefer "usership over ownership" and how subscription models deliver the convenience today's customers crave. Drawing from his experience building Gentleman's Box and creating Sub Summit, Chris explains how subscriptions help eCommerce brands compete with Amazon through relationship-building rather than price competition. Discover why subscription-only models outperform traditional eCommerce and learn the exclusivity strategies that create waiting lists instead of churn.

Tom Kulzer, AWeber's founder and CEO, reveals why "your emails are not special" yet email marketing still delivers £34 return per £1 invested. Discover the ENGAGE framework for building genuine customer relationships, upcoming innovations like in-email purchasing and dynamic content, and why treating email as two-way communication dramatically improves deliverability. Learn practical strategies from a 24-year email marketing veteran who's sent hundreds of billions of permission-based emails.

Discover how plain text emails outperform fancy HTML designs by building genuine relationships instead of screaming "advertisement." Christian Simovic reveals why daily emails work when done right, how taking controversial positions builds loyal tribes, and why spell check might be hurting your profits. Learn the psychology behind emails that generate responses like "I can't agree enough with your take" and transform casual subscribers into customers who actively want to hear from you.

Most eCommerce brands accept 5-10% customer retention as normal while Brandon Amoroso consistently delivers 90% open rates through systematic retention marketing. His framework moves beyond basic email campaigns to create personalised, data-driven experiences using advanced segmentation, transactional email optimisation, and strategic SMS implementation. Learn the documentation systems, customer journey mapping, and implementation roadmap that transforms one-time buyers into loyal advocates without relying on expensive acquisition channels.

Transform mundane customer interactions into magical experiences using Disney's proven seven-key framework. Vance Morris reveals how his 10 years at Disney, combined with real-world application in his own businesses, created a systematic approach to exceptional service. Discover the three-word process system, employee engagement secrets, and practical techniques for turning ordinary touchpoints into extraordinary customer moments that create raving fans and voluntary brand ambassadors.

Discover how Omar Zenhom transformed spectacular failures into building WebinarNinja, a platform serving over a million users. Learn why he closed a profitable eCommerce business, how pre-selling validated WebinarNinja before building, and why teaching is the new selling for eCommerce stores. Omar reveals the frameworks that separate entrepreneurs who thrive from those who merely survive, including when to persist and when to walk away from businesses that don't serve you.

Discover why email flows consistently outperform campaigns and how to systematically increase customer lifetime value without constant discounting. Daniel Budai, founder of seven-figure agency Budai Media, reveals the metrics that actually matter for retention, creative alternatives to discount dependency, and the exact email flows that transform one-time buyers into loyal customers. Learn practical strategies for segmentation, the design versus copy debate, and why retention marketing delivers higher returns than acquisition for eCommerce businesses of all sizes.

What's it like being your customer? Adam Pearce from Blend Commerce has worked with over 500 Shopify retailers to answer this question, revealing that most brands focus on conversion rates whilst ignoring customer lifetime value. Discover why discount pop-ups attract the wrong customers, how quizzes capture rich data whilst providing value, why your search feature matters more than your homepage, and how phone calls deliver insights analytics never will. Transform every touchpoint—from first visit to final purchase—into experiences that build loyalty rather than just conversions.

Discover why subscription commerce isn't about discounts—it's about relationships. Evan Padgett from Stealth Venture Labs reveals the frameworks that separate successful recurring revenue models from failed subscribe-and-save attempts. Learn how to design subscription experiences customers actually value, navigate the challenging economics of acquisition, avoid the Amazon dilemma, and build relationship infrastructure that drives retention. With insights from brands like HelloFresh and Thrive Market, this comprehensive guide provides everything you need to implement subscription commerce that creates genuine value for both you and your customers.

Discover how SMS marketing delivers 98% open rates and 300-3000% ROI for eCommerce businesses through strategic abandoned cart recovery, win-back campaigns, and post-purchase upsells. Tadej Bogataj reveals the three-message framework that recovers 300% more sales than email alone, geographic performance patterns across markets, and why most businesses fail by treating SMS like email with fewer characters. Learn the five-minute integration process, proven message sequences, and testing approach that eliminates risk whilst maximizing returns from this underutilized marketing channel.

Most eCommerce businesses chase A/B testing whilst missing the brutally effective optimization method that works better: user research. Oliver Palmer reveals why talking to just five customers delivers more insights than sophisticated testing programmes, why software vendors' promised results are rare exceptions, and how to conduct practical user research that uncovers the real barriers preventing purchases—even with limited budgets and traffic.

Discover why one ideal customer can equal ten poor customers in eCommerce profitability. Valentin Radu reveals how RFM segmentation and customer research transformed a weighted blanket company that thought they were selling comfort but were actually solving medical sleep problems. Learn the three pillars of customer value optimisation, why most businesses don't understand what they're actually selling, and practical steps to identify your "soulmate" customers who drive sustainable growth.

Most e-commerce businesses approach SEO by stuffing keywords into pages, hoping Google notices. Nick Trueman reveals why this fails and shares his experience-led framework that treats keywords as customer questions rather than boxes to tick. Discover why marketing has been lost from digital marketing, how to build collection pages that function as shop fronts, the technical hierarchy Google actually reads, and why communication matters more than tools. Learn from real examples including a white goods retailer and luxury shoe brand to transform your SEO strategy from keyword-focused to customer-centric.

Jared Mitchell's journey from desk job to multiple seven-figure eCommerce businesses wasn't planned—it started with a three-pound customer acquisition cost and a simple website for his wife's skincare practice. Discover how they built sustainable businesses through bootstrapping, maintained family priorities whilst running three companies, and why email marketing remains the most neglected million-pound opportunity in eCommerce. Learn the financial foundations, channel diversification strategies, and mindset shifts that separate temporary hustles from real brands.

Discover how referral marketing can add 2-10% to your bottom line without additional advertising spend. Raul Galera from Referral Candy reveals the five essential elements of successful referral programmes, why referred friends should receive bigger rewards than advocates, and how to avoid common pitfalls like coupon site fraud. Learn the exact framework that's helping eCommerce brands turn satisfied customers into sales people, generating higher-quality customers who spend more and stay longer than those acquired through traditional advertising.

Instagram has officially opened its DM automation APIs for the first time, creating a massive opportunity for online businesses. Mike Yan from ManyChat reveals how automation delivers 50-80% conversion rates compared to typical landing page conversions of 10-20%. Learn why Instagram is becoming the most important social platform for commerce, how to build your first automation in 20 minutes, and why early adopters will capture extraordinary results before this strategy becomes commonplace. With Instagram projected to surpass Facebook in ad revenue by 2023, DM automation provides the conversion engine that transforms engagement into sales.

Everyone knows acquiring customers costs five to twenty-five times more than retaining them, yet eCommerce businesses remain obsessed with acquisition. Will Laurenson reveals why customer value optimisation—focusing on post-purchase experience, retention strategies, and creating customers who actively promote your brand—delivers better results than endlessly chasing new customers. Discover practical strategies from QR codes in packaging to strategic follow-up emails that turn one-time buyers into loyal advocates.

Discover how personal touches create competitive advantages that scale from startup to growth. Chloe Thomas reveals affordable tactics including unexpected free gifts, handwritten notes, creative packaging stamps, and between-orders postcards that cost under £20 to implement. Whilst Amazon optimises for efficiency, smaller eCommerce businesses can win through genuine customer connection—building loyalty one delighted customer at a time without breaking the budget

Discover why building your brand before your product is the secret to eCommerce success. Maureen Mwangi, brand strategist behind L'Oréal and Dove, reveals how to shift from product-first to brand-first thinking, build community before launching, and master the numbers that separate scaling businesses from those that plateau. Learn the three-month validation framework that compresses corporate timelines into actionable steps for entrepreneurs.

Discover how personalising customer touchpoints can increase lifetime value by 300%. Matt Barnett reveals why eCommerce businesses obsess over acquisition whilst neglecting retention, and shares his framework for building genuine relationships at scale. Learn the four critical moments in the customer journey, why automating processes beats automating relationships, and how to turn customers into advocates who actively recruit new business. Includes actionable strategies for implementation regardless of business size.

Discover the nine psychological triggers that transform first-time visitors into buyers, based on 15 years of rigorous buyer psychology research by Rishi Rawat. With 90% of website traffic being first-time visitors who convert at just 4%, understanding subconscious decision-making processes becomes critical. Learn practical implementation strategies including the "discovery rate" concept and personalisation tactics that achieved 50% conversion improvements, plus why you're actually competing against non-consumption rather than rival brands.

Discover how to improve your omnichannel customer service through email, SMS, and push notifications. Rytis Lauris from Omnisend reveals why email marketing delivers 122% ROI, how automations generate 47% of email revenue with just 2% of traffic, and why SMS effectiveness doubled during COVID-19. Learn the essential marketing automations every eCommerce business needs, when to use each channel, and how to build subscriber lists that actually convert into long-term customers.

After sending over 100 million emails, Gabriella Rapone reveals why most eCommerce businesses have email marketing completely backwards. Forget subject line tactics—email reputation is the foundation nobody teaches. Discover why Gmail users aren't your most profitable subscribers, why you should sell clicks instead of products, and the three daily principles that transform email performance. Learn which email service providers support growth versus churn, why understanding your list makeup matters more than open rates, and how to stop driving blind with your biggest revenue channel.

Discover whether Amazon is the right platform for your eCommerce business with insights from ZonGuru co-founder Jon Tilley. Whilst most online stores struggle with 2-3% conversion rates, Amazon listings can achieve up to 30%. Learn Jon's "niche within a niche" strategy, the five essential questions for validating product ideas, and how to use Amazon as a customer acquisition channel rather than just a sales platform. This comprehensive guide covers everything from fee structures to scaling strategies for building a sustainable Amazon business.

Discover why most eCommerce businesses focus on marketing before establishing proper foundations—and how this costs them growth. Tony Guarnaccia's Results Loop reveals the six interconnected factors that drive sustainable profit growth: Markets, Offerings, Value, New Buyers, Size, and Loyalty. Learn why loyalty (not marketing) should be your starting point for established businesses, and how small steps compound into remarkable results when applied in the correct sequence.

When eight eCommerce experts shared their top Black Friday tips, not one mentioned marketing channels or discount percentages. Instead, every expert focused on preparation. Chloe Thomas reveals why 2020 demands different thinking—from warming audiences now rather than waiting until November, to eliminating voucher codes that overwhelm customer service teams. Discover the email sequences, testing strategies, and planning frameworks that separate thriving Black Friday campaigns from scrambling disasters, plus why some businesses should skip Black Friday entirely.

Discover how to transform email marketing from scattered campaigns into strategic customer lifecycle marketing that optimises engagement. Kath Pay, with over 20 years of email marketing expertise, reveals the three pillars of customer experience email marketing, five essential email types most businesses neglect, and why strategy must drive tactics rather than the reverse. Learn how lifecycle marketing creates personalised journeys that deliver email marketing's proven 122% average ROI—four times higher than any other digital channel.

Discover how social selling transforms businesses by replacing cold calling and advertising with authentic relationship-building. Tim Hughes reveals his three-pillar framework—personal brand, network, and content—that built DLA Ignite without traditional marketing. Learn why BMW UK generated 120 qualified leads through LinkedIn content alone, how one LinkedIn title closed business deals, and practical steps to implement social selling in just 30 minutes daily. People buy from people; this is how you become the person they want to buy from.

Discover the five essential email types every eCommerce business needs for successful email marketing campaigns. From segmented blasts to behavioural sequences, transactional emails to customer service responses, learn how to leverage email's 122% average ROI—four times higher than any other digital channel. Most businesses use just one or two types, missing significant revenue opportunities from comprehensive email strategies that build trust and drive conversions.

Black Friday creates intense pressure for eCommerce retailers, but participation doesn't guarantee profitability. Jersey Beauty Company opted out of traditional discounting and saw profits increase by focusing on customer value rather than price cuts. Discover why standing down can prove more profitable than competing in the discount race, how to add value without sacrificing margins, and practical strategies for approaching Black Friday differently—including charitable partnerships, inventory clearance tactics, and the surprising data showing that non-discounted products still sell during this period.

Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.

Most eCommerce businesses launch with hope but no roadmap. Matt Edmundson's Jersey Framework breaks down eCommerce success into six critical, sequential components: product curation, platform selection, conversion optimisation, strategic marketing, exceptional experiences, and customer retention. This proven system has grown multiple seven-figure operations and serves as both a building framework for new businesses and a diagnostic tool for existing ones.

Discover how to sell luxury goods online without discounting. Casey Golden reveals why high-end eCommerce requires abandoning conventional conversion tactics in favour of service-as-product thinking. Learn the psychology behind luxury purchases, how to build trust with high-value customers, and practical steps for creating concierge experiences at scale that justify premium pricing.